The Homebuyers Privacy Protection Act, which took effect on March 5, introduces significant new limits on the use of mortgage “trigger leads,” a marketing practice that has long allowed lenders to identify and solicit prospective borrowers after a credit inquiry. While the law does not eliminate trigger leads entirely, it restricts when credit reporting agencies can share consumer data tied to residential mortgage applications, reshaping how lenders compete for borrowers and raising new compliance considerations across the industry. 

PBG’s Peter Idziak spoke with several publications about the practical impact of the new law for lenders, including how the restrictions will affect marketing strategies, compliance obligations, and the overall borrower experience. 

“For most of the clients of Polunsky Beitel Green, trigger leads had already lost most of their value,” Idziak told National Mortgage News. “Consumers had been inundated with these marketing calls, diminishing any effective value they had.” 

Peter’s commentary can be found in the following media outlets: 

National Mortgage News: New trigger lead rules: A lender’s guide 
American City Business Journals: A big homebuying headache is going away soon